What are some of the greatest marketing disasters ever in history?
Mc’Donald’s Olympics Free Treat:
It’s an advertising blunder that dates again to 1984, while McDonald’s started out “If the U.S. wins, you win!” promoting underneath which they promised to give free burger, snack, and beverages for each medal US wins. but, they disregarded some things like Germany and Russia, two badass counties have been sitting out of the sports event, and that could boom the percentage of medals for US. That year, 178 medals with eighty three gold came home, after which McDonald’s found out that this advertising plan backfired, and did a massive economic damage to the company.
Electrolux Slang Disaster:
Accidental use of phrases, that have grow to be derogatory to a rustic like US, did an amazing damage and produced embarrassment to any brand, in particular whilst it’s a giant like Electrolux. This Swedish multinational catalyzed the sale of vacuums in Britain and other counties underneath the promotional slogan “nothing Sucks Like An Electrolux”. but, while added to american market, wherein the phrase bears a derogatory meaning, it brought lots of embarrassment and loss in income.